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Staying in touch with your contacts

Customers expect their real estate agent to be the expert in their local market, we give you the tools to do so!


A Customer Relationship Management (CRM) tool is vital for establishing a relationship with new Internet leads, while maintaining contact with past clients and other contacts.

With all of these contacts needing to be messaged in different ways, it would be virtually impossible to do all of that manually! A good CRM tool allows you to set up automated messages (in your own personal voice) to go out on your behalf at pre-determined intervals.

Every so often, your CRM will send you a reminder that it's time to reach out personally to certain contacts - this gives you a daily to-do list you can easily handle!

Better Homes and Gardens Real Estate The Masiello Group has one of the best CRMs on the market, created and constantly upgraded by Delta Media Group, who develop marketing and business tools strictly for the real estate industry.

Using our CRM, agents can organize contacts into groups that allow for communication in specialized ways, and can manually or automatically send:

  • Professionally designed e-cards and flyers (new listing, open house, congratulations, birthday, just sold, holiday and so much more!)
  • Auto-responders to Internet leads
  • Automated campaigns based on a customer's interests (buying/selling/past client/etc.)
  • Market Watch Reports which detail the housing conditions in any local market - created automatically!
  • Saved homes and searches at whatever time interval the client requests - and which drive traffic back to the agent's website, NOT the MLS!
  • And much more!


Dozens of professionally designed and customizable templates: New Listings, Just Sold, Open House, Birthdays, Anniversaries, Holidays, General and more!

These digital marketing pieces are designed to be sent to any pre-determined contact groups or sent on-demand.


Branded with your photo and contact information! Send to local businesses, hand out at community events, open houses or use as closing gifts.


This Done-for-You e-newsletter recognizes customer engagement and tailors future messages accordingly. You can send to all contacts automatically or choose specific groups

Helps you stay front-of-mind with useful information long after the transaction is complete!


Your clients will receive money-saving offers from well-known local and national companies before, during, and after the move

Safe - All offers will come from your email address. Clients will never be sent third party offers and their email addresses will never be sold to an outside company.

Personalized - All offers will come from your email address. Clients will never be sent third party offers and their email addresses will never be sold to an outside company.

Free - There is no cost for enrollment and neither you nor your clients will ever pay a dime for this service.

Ready to Learn More?


Sarah Kelley Ford

Director of Career Advancement

Cell: 781-724-8583


Karen Kulberg

Director of Career Advancement Office: 603-926-4466

Cell: 603-502-0241


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