Weekly Kickoff Video from Chris:
The professional headshot -- once an optional tool of the trade -- is now an essential component of agent marketing in today’s world. However, we still regularly see agents with outdated/poorly shot/unprofessional headshots, or worse - none at all.
At our awards events in March, Gini Haines Photography will be available to take your new professional headshot for just $25!
This Week's Growth Report
# of contracts written: 98.5
# of New Listings: 73
Welcome New Agents
New Licensee - ConcordOffice
New Licensee - Keene Office
The Arthur Gary School of Real Estate has continuing education classes scheduled throughout Maine and New Hampshire:
In addition to our real estate education, we continue to offer classroom education for home inspectors and appraisers as well! Check out what we have available at arthurgary.com/courses.
Want more listings? Use the What's My Home Worth Tool in all of your marketing efforts, and direct consumers directly to the AVM tool on your website. Customers will enter their address, and receive an automated valuation from RPR (Realtors Property Resource).
Graphics can be downloaded from TMGConnect under Resources, Cloud Delta. Then click on My Listing/Marketing, then Social Media Graphics. Remember to include links back to your website.
AVM Door Knock Leads
These types of leads are generated when a customer enters their address under the “What’s My Home Worth” AVM tool.
While the customer may not provide much more information than their address, a lead is created so that you know someone at that address may be interested in selling their home. This may be an opportunity to send a direct mail piece or otherwise find a way to reach the homeowner to offer your services.
You have the ability to choose whether you wish to receive these Door Knock leads from your website or not.
NEW! HomeFundIt Program
With this new program, homebuyers can use the concept of crowd funding to cover the down payment and closing costs for their new home! Mark McCauley from Great East Mortgage/CMG Financial explains the program in greater detail in the video below:
You can find additional information at www.homefundit.com.
Boost Your Listings courtesy of BHGRE!
With each new listing that goes live, you will receive a branded email with a pre-generated advertisement that you can approve and launch in less than 10 seconds.
A proprietary algorithm optimizes the listing based on the home’s location, price and key features. The ad’s headline and content are automatically generated to maximize engagement and optimize traffic.
The advertisements aren’t typical banner ad placements, but instead, in-feed advertisements within Facebook and Instagram. BHGRE says the advertisements are supported by a data-driven algorithm which can reach up to 2,000 individuals identified as likely homebuyers based on specific property and demographic criteria.