How to ‘scale the handshake’ with familiarity marketing

All real estate is local real estate. And no platform helps to emphasize that more than social media.

As Strategic Creative Director of nm+u, the Agency of Record for advertising and social media at Better Homes and Gardens® Real Estate, I can say that BHGRE® not only has incredibly strong brand recognition, but it is a brand that resonates with consumers 365 days a year — just look at the magazine in every checkout line. And that magazine partnership helps validate the brokerage as an “approachable lifestyle brand.”

So the challenge for BHGRE affiliated agents is to translate that strong recognition into local differentiation. My job is to help empower them to use social media and stay on top of trends that can help them effectively grow their local brand.

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